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Raw Spectrum – by Jodie Bellamy

The vision for this collection was to be able to show movement through colour, to explore really organic textures and look to marry elements of the fabrics used in the styling to both contrast and compliment the shape and form of the hair. The styling is kept quite raw and unrefined. The colour is able to breathe through the structure, free from contrive or over engineering.

The concept behind each female in frame began with an iconic character, a modern take on icons of yesterday. The juxtaposition of the nostalgic backdrop and the modern editorial poise aims to illustrate the evolution of hair fashion as an art form that continually looks to re-invent cultural moments in time.