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Come As You Are – by the Jo Bellamy Creative Team

The words are iconic. They say I’m With The Band. They say the 90’s are back in all their ironic anti-fashion statement glory. Come as you are. With Hedi Slimane’s ‘California Grunge’ and Ricardo Tisci’s collection for Givenchy, Dries Van Noten and 3.1 Phillip Lim, the ultimate exercise in hi-low dressing has been reinvigorated. It’s the age of apathy, reflected in heavy doses of plaid, denim, graphic t-shirts mixed with high end labels, a sheer take on layers and refined accents.

The hair is part 90’s grunge, but with some stronger punk inspired aspects. The line between the two is becoming increasing blurred and combined they continue to inspire a new generation. Whilst grunge is largely undone, relaxed and natural, the punk elements are more about making a statement, an anti-fashion statement that ironically has become one within itself. This collection was created to portray 90’s grunge with a modern feel, shooting in black and white against a backdrop of gig posters from the era to add an extra sense of nostalgia to the images.